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Surround Yourself with Good People - Ali's Words

Updated: Aug 2, 2023



When I set out to establish the TFA academy, I was very apprehensive about finding the right people to have around. I believe having the right staff can make the difference between success and failure. The aim, therefore, was to have like-minded people on board who shared the same passion. My search was for people who were fully committed and would push themselves to steer the academy in the right direction. I expected the same level of commitment, professionalism, and dedication from them as I had, so we could keep up with the quality standards.


My philosophy of work from the very start of the formation of TFA has been to treat all the players like my own son and daughter and train them the same way. In the first couple of years, I managed to sustain this quite successfully. I made an effort to get to know each athlete on a personal level. This helped me in the training process, as I understood their strengths and weaknesses. I could make a plan accordingly to help them perform best and realize their potential. During these years, we managed to establish strong relations not only with the players but with their parents as well.


However, when you have an academy you cannot manage everything on your own and have to expand eventually. More talent has to be hired to help with different academy tasks. This meant hiring new coaches, so I decided to give a new person a chance to work as a coach because you cannot discover new talent unless you do not take chances and give chances. This was the first time this person worked as a coach. He was signed as an assistant coach for our B team. Obviously, I was expecting him to make full use of the opportunity given to him, but this person failed me miserably. The experiment proved to be a disaster. I continued to work on my own from then on, but a football academy demands expansion and, the hiring of professional and talented people is required.


Over the period of time, I recruited two more coaches and again they both let me down. Finally, I came across the right person, named Fouad. He has added a lot of value and therefore is now my partner.


These above-mentioned experiences taught me that recruiting is a crucial part of any business. You need to identify the right talent and not waste time getting rid of those who are not contributing because bad people hold you back and good people will move you forward.

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